Go Blonder. Push the envelope further without compromising the integrity of hair.

What it is:
Professional- grade can sometimes result in damage and breakage. The only way to deposit colour and lighten hair is by breaking the bonds that hold your natural colour. The lighter you go, the more destructive the colour may become. This bond multiplier preserves the integrity of the delicate bonds of hair, and rebuilds them, no matter how light you go or how often you colour. The scientist- developed treatment literally goes into hair and links back together broken bonds, in turn making hair stronger and healthier.
How to use it:
Available only through colourists at salons, Olaplex can be mixed into colour or used as stand alone treatment (but it's not to be confused with a conditioning treatment or protein treatment- it doesn't coat hair like conditioners do) First, the bond multiplier goes into the colour or lightener, allowing it to make the lightener work harder for better, uncompromised results and stronger, shiner, healthier hair. Next the Bond Perfector is applied to assist in the linking of broken bonds and continue the reparative process. Lastly, is the Hair Perfector, a take home product that's combined with any shampoo and conditioner, to keep hair healthy out of the salon.
 Why it's a breakthrough:
Colour assurance like this never existed before. "Olaplex is a breakthrough in the colour department because this is the first time we have even been able to repair the bonds within the hair and actually restore it while also colouring and lightening the hair so that it can be pushed farther than ever before. It's not a Band-Aid treatment at all- it permanently restores hair," says Riawna Capri, co-owner of Nine Zero One salon in West Hollywood, CA.